Online V Offline
I have recently realised that whilst the internet, and social media, are brilliant tools, they are also limited. Or rather, operating from limited beliefs about how success is possible.
I’ve really enjoyed setting up my websites and getting a few books uploaded, but when I became entangled in the game of ‘selecting keywords’ I began to really deflate.
The (limited) thinking behind key words is essentially: you MUST choose the right (and few) words to describe your product/service otherwise people won’t be able to find you. If nobody can find you online your business will fail, you won’t earn any money and you will probably shrivel up and die of misery and starvation.
It’s an easy game if you are selling something really straight forward - like a bag of crisps - but if you’re offering something different or quite niche - which is supposed to be a really good thing in the marketplace and also, by the way, pronounced neesh, not nitch ;) - then you can very quickly and easily find yourself stuffed by this sudden threat of choosing the right words or else…
That’s when going about things the Old Paradigm way anyway. Thankfully, once I realised my energy was plummeting and all sense of joy had departed, I decided to step away from the computer and just drop the whole business of ‘online promotion’ for a couple of weeks.
Fortunately, once I’d stepped away from this doom-filled perspective on how to launch a business I realised that I cannot rely on the internet for connecting with people. That actually I need to be out in public, talking to people face-to-face. Out there I don’t have to choose a limited selection of key words, I’ve got the freedom of a much wider vocabulary. The internet, it seems, is there for back up, rather than being the main resource. And at some level I realise that this is really good news. Flow and synchronicity work well in online endeavours, but deliver in a much more spectacular way out on the streets…